Music sets the tone for MODO brand hotels

Advaya is a Sanskrit word meaning unique and second-to-none.  Advaya Hospitality is anew US/India company which promises to hotels more contemporary and bring a new generation of lifestyle hotels and related products to major business and leisure markets around the globe.

Advaya Hospitality has just announced that it is launching a new brand called MODO. The brand, which is inspired by independent music, will be developed simultaneously in the United States, Brazil and India.

MODO presents a new take on hospitality that’s stylish, affordable, and musically inspired. The brand will feature a striking Bauhaus loft design. With its vast collection of vinyl records, CDs, and MP3 content, MODO will showcase independent artists around the globe, promising a unique and entertaining travel experience.

Full-service MODO hotels will house 100 or more rooms, a lively restaurant-lounge, courtyard, pool, meeting and event space, library, retail shop, and gym. Rates will be in sync with today’s value-conscious travellers and the local markets, targeted to range at full-service properties from US$90–US$150 per night except in some larger gateway cities. Additionally, a line of budget lifestyle lodgings will launch in international markets this year, creating a new niche of budget lifestyle hotels.

With rich and affordable amenities, MODO gives luxury a whole new spin. The brand’s Bauhaus loft design calls for a striking concrete-and-glass construction with exposed beams and polished concrete walls. Inside, the real draw will be RPM restaurant-lounge, a soaring space with 14-foot ceilings, custom furnishings and sunlight streaming through floor-to-ceiling windows. Located near the main entrance, RPM will be easy to spot with flourishes that include step-downs, or sunken floors, long comfy couches and innovative lighting.

Music fans will feel right at home here with the MODO Music Centre. Through a partnership with Downtown Music LLC, MODO will present a carefully culled collection featuring thousands of free selections by independent artists around the globe.  A quality sound system with headphones will entertain amid a selection of books on art and broad musical genres with trans-generational appeal. This high-energy venue will bring people together for live performances, good conversation and free music downloads from a selection of leading and emergent indie artists worldwide.

The first MODO hotels in the cities of Sao Paulo, Campinas, Curitiba, Vitoria, and Manaus in Brazil; plus Chennai, Tuticorin, Kakinada, Vizag, and Vellore in India and New York, Miami, Kansas City and Washington DC in the USA.

Afterwards they intend to expand MODO to China, Thailand, Malaysia, Singapore, and Sri Lanka.

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